A star-weirdo is born.
Co-writing with SNL-legend, Rachel Dratch, we created the Warrantina character from scratch to relaunch American Home Shield. The platform Don’t Worry. Be Warranty. grabbed the category by its mood ring and shifted it into an entirely new state of mind—positivity.
Press play.
From making AdAge to numerous pop-culture pubs, the media loved Warrantina. And even Rachel had nothing but great things to say about the process.
And since the platform Don’t Worry. Be Warranty. is a state of mind, it can iterate even without Warrantina.
